Hubhub – Mall of talents

Corner department store built during the First Republic by the original owner a.r. Aschenberg was primarily focused on selling textiles. Its appearance was inspired by the American modern building style and European functionalism. During the 1960s, the building was renovated and named Department Store Perla. It mainly sold design, fashion, and clothing.

The main concept for utilizing the new coworking space in the ARA Palace became a connection to the typology of the department store, known as Mallu, where modern, intangible products – ideas, concepts, thoughts, innovations, talent – are offered as the main items.

Each floor is named after various business environments – showroom, market, arcade, pop-up stores, and platform. These expressively interesting and inspiring spaces consist of meeting tables, relaxation zones, meeting rooms, and phone booths. Other parts of the interior are simple and uniform in materials.

The interior of the business environment with talent is accentuated in detail by lighting from business resources – tote bags, baskets, boxes, hangers on racks, or signaling lights, and signage boards.

The graphics of the space enhance the inspiring environment – they transform the archetype of commercial graphics and marketing into creative signs and slogans. By adding simple words, the signs gain a different dimension, reference Czech products, and seek originality and motivation for newly emerging startups.

Corners, full-wall surfaces, and meeting places are refreshed with small playful elements such as writable walls, refreshment trash bins, office transport means (skateboard, scooter). Free walls are dedicated to local artists and ideas emerging from the Hubhub members. No department store should be without a children's corner with balls!