The ASGK Design studio is the author of the interior of the Česká spořitelna PREMIER branch network, which is intended for the most demanding clientele of Česká spořitelna a.s.
In April of this year, the first Česká spořitelna PREMIER branch with a new design was opened in the Trianon building in Prague 4. This was followed by the opening of a new branch in Ostrava. Preparations are currently underway for the redesign of three existing branches located in Prague 1, Prague 5, and Brno, and a new branch is being constructed in Prague 1 in the Rytířská Palace.

concept:
The new concept of the Česká spořitelna Premier space is based on the values that are characteristic of the premium client target group of the bank – professionalism, determination, individuality, exclusivity, success, and progress. It is not just a branch that provides personal Premier bankers' services at the highest level, but also a discreet meeting place. Premium clients can utilize the branch's spaces for their own work and private meetings across the branch network or simply drop by for coffee and read the daily press in the lounge.

The interior design is based on surveys of the implicit perception of this target group of clients. This type of branch is characterized by a higher standard of materials and furnishings used (surfaces, custom furniture, lighting), lively mature greenery, and large-scale photographs printed on stretched acoustic membranes.
The motifs of the photographs capture moments from the life of a premium client in an original way and are an integral part of the bank's message “We care about the quality of your life.”