Olife

The premiere presentation of the brand Olife Corporation at the Automechanika 2014 fair in Frankfurt am Main, entering the market with a new type of lead-free automotive battery. The analogy of awakened spring nature became our main motif for the concept solution. Among presentations with a purely automotive-uniform character overflowing with product offerings, the abstract green-and-white platform Olife stood out, suspiciously offering a single product, yet irresistibly enticing to explore. Interdisciplinary collaboration of the graphic studio Najbrt, advertising agency Leo Burnett,, fashion label Leeda.

Construction — rectifiable massive wooden frame with a white walkable laminate layer, 2000bm of aluminum tubes