Florist Rosebud

Rosebud is a well-known florist in Brno, run by Markéta Střechová. Since its establishment in 2010, it has been profiling itself as a place where flowers are worked with differently than is usual and where fresh creations emerge that transcend the boundaries of floristry into art and design, often with considerable exaggeration. Two years after the opening of the original shop, Markéta decided to seize the opportunity created by the closure of the adjacent grocery store and move Rosebud through the wall into a larger space. We enthusiastically accepted her offer for the design of the new interior.

The foundation was the modification of the floor and ceiling. An epoxy coating was applied to the original “cold-cut” tiles. New plaster was applied, and one of the walls, built from low-quality hollow blocks, was outfitted with an OSB partition with a grid of brackets for the possibility of variable product presentation. Furthermore, a large black board appeared in the interior - a physical reference to the Rosebud website, based on the aesthetics of handwritten typography, along with a mobile sales counter. A space was only defined for the other furniture, with the understanding that antique pieces from the original shop would appear here.

In addition to the obligatory resolution of operations, materials, and colors, the brief included a requirement for an element that would prominently attract attention and simultaneously characterize Markéta’s way of working, something that would embed itself in the customer's memory and make the purchase of flowers an even more unforgettable experience. This element became an artificial landscape or sky, a surface made from hundreds of thousands of straws, a waving lawn above the visitors’ heads. We call it a non-parametric gravitational ceiling, and it is a hand-shaped element made from plastic straws, suspended in a mesh supported by steel wires. This entire surface is moreover backlit from above and creates a significantly psychedelic effect, especially in the evening.