<translate>Goldman & Salatsch Department Store</translate>

One of the few larger realizations in which the father of modern architecture Adolf Loos could present his timeless thinking about architecture stands in the center of Vienna on Michaelerplatz, directly opposite the Hofburg, the government center of the then Austro-Hungarian monarchy. This situation sparked a lively discussion about the state of architecture at the beginning of this century.
In 1908, Loos published his essay Ornament and Crime. The main dogmas presented in this work were solidified in the commercial building for the tailoring company Goldman & Salatsch. The piano nobile of the building is clad in marble on the exterior, and we can already observe Loos's raumplan in the composition of the window openings. The upper floors are treated with pure white plaster, whose breakage by windows resembles the favored comparison of a "canal grid," which can also be seen in the DPmB headquarters in Brno on Novobranská. The quality choice of materials, the spatial concept of the commercial spaces, the timeless facade, and the spirit of the great master have etched this building into the annals of world architecture. The truth prevails...