Thinkcentre

The intention was to create a simple, elegant, and easily memorable visual identity for the Lenovo showroom space. A simple yet impressive color scheme that can subconsciously be associated with the values represented by the IBM/Lenovo brand - quality - elegance - permanence, translated into visuals of white and black, with the use of a red element as a necessary accent. The combination of these colors gives an impression of lightness and elegance. "ThinkCentra" will serve as demonstration spaces for potential customers.
The dominant feature in the individual showroom spaces consists of three-dimensional text placed on the interior walls. The furniture is custom-made. The cabling needed for product presentations is concealed in ducts, resulting in a clean overall impression.
The model space was showcased at the international fair Invex in Brno, and showrooms in Prague and Plzeň are being gradually realized. Further implementations are expected in other cities in the Czech Republic within the next year.