Prague - The history of modern exhibition in Brno began with the construction of the largest exhibition center in the Czech Republic. Its doors were opened on May 26, 1928, by the Exhibition of Contemporary Culture in Czechoslovakia, which demonstrated the cultural and economic standards achieved by the young state on the tenth anniversary of its founding. At the same time, the company Brno Trade Fairs and Exhibitions was established, later known as Veletrhy Brno.
The exhibition was intended to build on the successful Jubilee Exhibition held in 1891 in Prague, and it was patronized by the Czechoslovak president, Tomáš Garrigue Masaryk. Brno, which has a trade fair tradition dating back to the 18th century, was chosen as a compromise between Prague and Bratislava. The presentation received enthusiastic acceptance, and attendance at the event exceeded expectations. By mid-October 1928, approximately 2.7 million people had visited the exhibition, which ended with a gross profit of 16 million crowns.
However, the most successful "exhibit" was the exhibition center itself. The decision to build it was made in 1923 when land was purchased in the area of the current site. Construction in Brno - Pisárky began in December 1926. In a record time of 14 months, 69 pavilions and other buildings were erected on 36 hectares (with an exhibition area in the pavilions of 30,355 square meters). Landscaping was also completed, with the main avenues lined with already matured trees.
In the competition for the urban planning of the exhibition area, the design by Josef Kalouse won among 31 projects, featuring two radiating axes. Top Czech architects of the time, including Bohuslav Fuchs, Pavel Janák, Josef Gočár, Emil Králík, Jiří Kroha, and Kamil Roškot, contributed to his concept. This design applied functionalism to an unprecedented extent, and as a result, the exhibition center has retained an elegant and modern appearance alongside its functionality to this day.
The glory of the exhibition center gradually declined in the 1930s. By the end of the war, the site was largely destroyed due to bombing. There were discussions about its demolition and conversion into an amusement park. The importance of the site was revived by the growth of the economy and industry in the late 1950s. At the first International Engineering Fair (MSV) in 1959, visitors admired pavilions B, C, and especially the circular pavilion Z - the new landmark and symbol of the exhibition center. Since 1991, the site has been a cultural monument.
In 1960, the Foreign Trade Company Brno Trade Fairs and Exhibitions became the owner of the exhibition center. 31 years later, the company was privatized. Since 2001, the official name of the company has been Veletrhy Brno, a.s.; the abbreviation BVV from the original name has remained so well-known to the public that it continues to be used as a shortened name. Since 2016, the owner of Veletrhy Brno has been the city of Brno.
According to the BVV website, the exhibition center has a net exhibition area of 130,000 square meters and ranks among the largest exhibition centers in the world. In addition to trade fairs, congresses, conventions, balls, various sports events, and concerts are also held here. The development plan for the exhibition center is regularly updated, and among the most modern buildings at the exhibition center is pavilion P, opened in 2009, with an exhibition area of over 10,000 square meters. Approximately 50 trade fairs are held annually at the exhibition center, drawing nearly a million visitors. The most significant trade fair is the international engineering fair.
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