Focus: Iconic fireplace brand that inspires architects

The South French company Focus was founded in 1967 by designer and sculptor Dominique Imbert, whose vision was to design fireplaces that would also be works of art. Imbert was used to trusting his intuition in his work, regardless of established trends. Therefore, he was a pioneer in many ways – for example, he was the first to decide to place a fireplace in the center of a room. He honed his skills by seeking a balance between design and functionality, emotions and rationality, joy and utility. And this is where the secret to his success lies.

Iconic Gyrofocus

One of his most famous models is the Gyrofocus – the first suspended and rotating fireplace in the world, which has become not only a symbol of the Focus company but also an icon of modern design. This revolutionary product, which has received numerous awards for its design and became part of an exhibition at the Guggenheim Museum in New York in 1998, proves that a fireplace can become the focal point of an interior, attract attention, and bring dynamism and flexibility to the space.

When technology follows form

Focus is the only company in the industry that manufactures fireplaces whose overall solution adapts to the shape of the combustion chamber. Focus products are characterized by clean lines, minimalist style, and often an unusual appearance, making them true design gems. Each model is unique and is handcrafted in a workshop in France.

Sustainability as a main theme

In today's world, where sustainability is a key aspect of design and one of the main themes in architecture, Focus is not left behind. The brand is committed to environmental responsibility and continuously seeks ways to minimize its impact on the environment. By utilizing modern technologies, it reduces emissions and increases energy efficiency. Moreover, it offers a range of models with different fuel options that adapt to any context or limitation.

Entering the Czech and Slovak market with a new distributor

From this year, the sale and installation of Focus fireplaces will only be possible through the distribution network of authorized dealers who have undergone specialized technical training directly at the Focus manufacturer in France. Customers, architects, and designers now have the opportunity to visit a showroom or store where all dealers have selected models on display, are willing to advise on choosing the most suitable one, including optimal fuel, and will guide clients through the entire project from design to implementation. For the Czech Republic and Slovakia, the new distributor of the Focus brand has become the company Banador.

text Alena Křečková
photo archive of the company
www.banador.cz
www.focus-krby.cz