Advocates for monuments in Kyselka paid for a campaign on trams in Prague

Prague - Three trams highlighting the dilapidated monuments in Kyselka in the Karlovy Vary region are currently running through the center of Prague. The advertising space on the vehicles has been paid for a month by the ASORKD association (Association of Associations for the Protection and Development of Cultural Heritage of the Czech Republic), which has been long dedicated to heavily neglected historical buildings.
It particularly points out that some of the buildings belong to Karlovarské minerální vody (KMV), which bottles the popular mineral water on-site. The company is opposing the association's campaign.
The poster features the interior of the Löschner Pavilion, which KMV has owned for twenty years. The poster states: "This is where Mattoni mineral water is sourced". KMV reminds that they announced the reconstruction of the building in March. "After incorporating all the requirements from the relevant state authorities into the project documentation, we submitted an application for a zoning decision to the local building authority in July," stated the company's representative Alessandro Pasquale in a statement sent to ČTK.
Due to insufficient care for some of the heritage sites in Kyselka, the company received a fine of 1.8 million crowns from the Karlovy Vary magistrate's office at the beginning of the year; this was confirmed by the regional office, and the company intends to defend itself in court. To stop the long-term deterioration of the Kyselka complex, the Senate also took a stand in April - calling on the region, which, according to its representatives, lacks the competence to act and is only an appellate body in heritage protection matters. Senators addressed the issue at the request of a petition supported by 20,000 people. The petition was also organized by ASORKD.
KMV was represented in the Senate by the company's lawyer Martin Hanzl in the spring. He stated that the company owns only a small part of the buildings and therefore bears no responsibility for the others, and its business had no impact on the state of the properties. He refused to assign KMV the role of "the devil causing all the evil in Kyselka."
KMV announced this year that it wants to reconstruct two buildings that it owns. However, according to ASORKD, KMV and the companies with which it is personnel linked effectively own almost all the buildings and land in the former spa and are thus responsible for their devastation.
Pasquale stated today that KMV is not responsible for the condition of properties it does not own in Kyselka. "Nevertheless, we contacted the property owner and were prepared to contribute financially significantly to the reconstruction of the buildings not in our ownership," he stated. The company reportedly asked ASORKD to present an alternative project for renewal and expressed interest in discussing possibilities with the owners of most of the properties. "However, none appeared on the table," Pasquale said.
"In total, we paid 8400 crowns for the three trams. The money is sent to us by donors from across the republic. If this awareness campaign proves successful, we will approach sponsors, and the campaign will be massive," said Martin Kadrman, vice president of ASORKD.