Car as an experience. Volvo comes with an exclusive offer for architects

11.05.2026 08:00

Some cars are designed as objects, others more as experiences. And it is precisely in this that Volvo is interesting today for an audience accustomed to perceiving space both visually and through its function, scale, and atmosphere. It's not just about design or technical parameters, but about how the vehicle interacts with light, silence, materials, and human attention.

It is clearly visible in the new electric models EX60, ES90, and EX90 that the Swedish brand no longer builds just means of transportation. Rather, they are thoughtfully designed environments for movement that are intended to be calm, readable, and used over the long term. Technology is not meant to be a showcase but a quiet support. Indeed, this logic is applied by Volvo across its entire offering, from the more compact XC40, EX30, EX30 Cross Country, EX40, and EC40 to the successful models XC60, XC90, and V60.

Volvo XC90 – a large seven-seat SUV for family, longer journeys, and demanding daily use. It offers generous space, high comfort, and safety, which are among the strongest arguments for the Volvo brand.

Exclusively for ČKA members: discounts of up to 34% on selected Volvo models.

In this context, the premium program for members of the Czech Chamber of Architects makes sense – with attractive discounts and a thoughtfully composed portfolio of vehicles across segments and powertrains, united by an emphasis on refinement, spatial logic, and environmental quality.

Discounts vary depending on the specific model and variant, reaching up to 34%, with the offer including both established staples and fully electric novelties, including the latest Volvo EX60.

The program is exclusively for ČKA members and is valid until December 31, 2026. More information can be found here.

Volvo XC60 – an established bestseller of the brand and a versatile SUV for work, family, and everyday use. It combines compact dimensions, ample space, safety, and comfort in a very balanced whole.

The new Volvo EX60: up to 810 km range and a calm that has a good layout.

The current shift of Volvo is most clearly visible in the EX60 model. Not only because it is a technologically strong medium-sized electric SUV, but mainly due to how elegantly it translates its capabilities into user experience. The interior works with pure architecture, light, acoustic comfort, and tranquility, which is becoming rarer on the roads today than performance itself. Importantly, just like the ES90 and EX90, the EX60 also belongs to the program among electric models with a discount of 12 to 13% depending on the specific vehicle and version. The EX60 and EX90 are available in all variants, while the ES90 is only available in Plus and Ultra versions.

Volvo EX60 – a new addition to the fully electric SUV range of Volvo. With a range of up to 810 km, power of up to 680 hp, and fast charging, it shows where modern premium mobility is heading.

A wide portfolio, discounted conditions, and vehicles designed for everyday use.

However, the offering does not only rely on novelties. The XC60 remains a rational center of the model range, the XC90 adds greater space and tranquility, and the V60 is still one of the cleanest answers for those who want practicality without resigning elegance. The V60 offers the highest discount in the entire campaign, with 34% for the mild hybrid and 31% for the plug-in hybrid in Plus and Ultra versions. The XC40 is strongly represented in the program with a 27% discount, while the EX30 and EX30 Cross Country target a more compact electric format with a 21% discount. The compact models EX40 and EC40 complement the offering with an 18% discount.

The strongest aspect of the program compiled exclusively for members of the Czech Chamber of Architects is not just the discount itself, but the fact that it is based on vehicles that make sense in terms of form, scale, and the quality of the environment they create. The price advantage does not act as a shallow hook, but rather as a logical complement to an offering that is well composed on its own. And that is what makes Volvo today more interesting than most common managerial choices.

"Volvo Cars is among the brands that do not understand the car as a once-and-for-all closed product, but as a system capable of further development over time. This principle is also close to architects. Quality is not only recognized in the first impression, but also in how the design holds up in everyday use," adds Šárka Heyna Fuchsová, CEO of Volvo Car Czech Republic, regarding the offer.


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