The new Metropolitan Plan will be brought closer to Prague residents by an advertising campaign

Prague - The new Metropolitan Plan will introduce Prague residents to an advertising campaign aimed at explaining the form of the plan and its objectives to the public. This was decided by Prague councilors today. According to the Metropolitan Plan, all construction in the capital is to follow it after its approval in 2023. The campaign will have several phases and will be led by the city hall in cooperation with the Institute of Planning and Development (IPR). It will start in September and last until March next year. Its exact cost is not yet known. The Metropolitan Plan is being prepared by IPR.

The specified zoning plan determines where construction is allowed and where public spaces or greenery will remain. The Metropolitan Plan should also bring height regulation for buildings or stop the expansion of Prague into vacant land in its surroundings. The capital originally intended to have it ready by 2020, but the deadline will not be met.

The campaign, with the slogan "We live in the present, we think about the future", aims to improve the media image of the plan and its perception by the public, or to explain its individual parts and goals. Specifically, it targets residents over the age of 30 with secondary and higher education, as well as families with children who want to actively participate in the development of the city. The campaign aims to generate interest in the new zoning plan and present an opportunity for people to engage in shaping the future of their surroundings.

The campaign will take place in three phases. The first will occur this year from September to November and will be informational and educational. It will inform the public about the plan. In the second phase, from December 2017 to January 2018, the city intends to teach people how to work with the plan and how to read it. The final phase, which will take place from February to March 2018, will be a guide on how to submit comments on the plan. The language of the campaign will avoid technical terms and use language understandable to laypersons.

Prague intends to utilize primarily advertising spaces owned by the city, as well as already pre-paid advertising spaces in the media. It will also be presented through online media and social networks or workshops. This will be followed by a gradual purchase of advertising space, for which the city will pay up to two million crowns.